The Roaring Twenties witnessed the emancipation of women. They gradually free themselves from social conventions, go out, dance, play sports, wear makeup,
smoke and wear short hair.
In the field of fashion, it is the advent of the simple forms, the suits inspired by the male wardrobe. Pants, straight cuts, low-waisted Charleston dresses, knee-length skirts, small cloche hats... The woman of the 20's becomes "garçonne", androgynous!
The attributes of male fantasies are erased,
the forms of the body blurred and the accent is put on the aesthetic, the accessories, the beauty products,
In 1921, Molinard launched its iconic perfume
iconic perfume, Habanita.